Crafting a persuasive design proposal gives you the edge of winning a project. In this blog, we will talk about
How to Create a Compelling Architectural Design Proposals?
The successful proposal combines strong graphics, storytelling, and a focus on the client's needs. Architects think and analyze their design proposals in many different ways. Here are some of the tips to help you to create a compelling design proposal:
- Show Design in Context - Thoroughly research the project alongside the real-world context. Depending on the complexity of the project, gather the data required and its existing condition. Supply much-needed information to justify the design proposal. You should perform the following:
- define the size of the land,
- investigate or observe the location of the terrain,
- identify existing site conditions that may affect the construction of the building like the presence of natural resources like rivers and trees and human-made elements such as roads, buildings, and sometimes even the people.
- Provide eco-friendly design solution - a perfect balance is necessary between the natural and man-made environment. Use the resources wisely provided by the natural environment and learn to conserve them in your design approach to building the human environment. Factors that may affect the built environment are the Sun orientation which will affect the positioning of the building and its spaces within, maximizing the potential use of natural light and air ventilation.
- Create Compelling Visuals - Visualization speaks more and conveys the design concept more clearly. More often, winning projects are influenced by a clear and artistic visual presentation.
- Clearly communicate your vision - Visual presentation may influence the decision of the client but it would be more sufficient to say that Communication or the narrative can explain the design intent of the architect. This is to explain the reason why the Architectural design solution is done in a manner that the architect interprets. The architect's technical training suggests all the necessary design principles to come up with design solutions based on that principle together with his design philosophy.
- Iterate Creatively - Craft a compelling narrative about the design approach aimed at providing a solution to a problem and emphasizing the benefits it will give to the end-users.
